![]() You might have customers who are well-versed in your product which can help other customers to use the products more capably. Don’t be afraid to let customers talk to one another. They are in essence helping themselves, but your company gets some of the credit. This allows your customers to ask the community for support. You can create a Facebook support community such as the page created by Dell. Either way, Facebook can help lessen the burden of your customer service needs. You may be a large business with a call center outsourcing services or a small business where you wear the hats of both owner and customer service representative. Lessen the Burden on Your Customer Service Team ![]() This will keep your main page from being clogged up with these types of comments and give you direct feedback for your market research. You can also create a tab on your main Facebook page which invites customers to tell you what they think, offer suggestions or ask questions. You can set up alerts for certain words such as “customer service,” “complaint,” “frustrated,” or “question.” This will help you respond to negative comments or customer service issues more quickly. Know what people are saying about your company on Facebook. Inform Product Development and Improve Your Current Offerings Here are five ways customer service through Facebook can help you both retain and gain customers.įacebook vs. You can use Facebook to create an image for your company that shows you care about your customers. Interestingly, while almost every company now uses Facebook for marketing, relatively few are using it for customer service. For good or for bad people will talk, and what they think of your business can be written all over their friends’ newsfeeds. Fortunately, happy customers can also share their positive reviews with the same effect. In our world of social media, it seems like customer complaints are announced over a nationwide or even worldwide loudspeaker. Posted by Lindsey Patterson On March 20th, 2013 Social Media Marketing
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